Introduction

Background of University:


- London School of Public Relations

STIKOM LSPR is a Graduate School of Communication, was established in 1992. It offers Bachelors and Masters degree programs in Communication Studies. STIKOM The London School of Public Relations – Jakarta Graduate School of Communications is accredited by: The National Accreditation Body of Higher Education in Indonesia (Badan Akreditasi Nasional – Indonesia), Grade ‘A’ for its Undergraduate Program in Communications Studies for the year 2006.

STIKOM LSPR offers you the essentials of communication studies. The field of communication studies is rarely touchable and explored by the scholar. Through four areas of concentration both in Undergraduate Programme and Postgraduate Programme, we prepare students for a career in the dynamic world of communications. All syllabi, examinations, time tables and regulations lead to certification from The London Chamber of Commerce and Industry Examinations Board.

Step on the age of 23, the London School of Public Relations (LSPR) is ready to expand its business by opening a branch of the LSPR Bali. The new branch is located in the Marquee, Alamanda Bali – Bali's Jimbaran Kedongan it will be official on July 1, 2015.

VISION & MISSION LSPR

Vision
STIKOM LSPR – Jakarta aims to be an institution which produces highly qualified and skillful graduates in Public Relations, Marketing, Advertising, Mass Communication, and Performing Arts Communication, to be accepted as a role model in Communication science development and implementation in Indonesia and to be internationally recognized.

Mission
· To operate education and learning based on cutting edge technology and knowledge in Communication science.
· To give the best quality teaching to the student and also support them with specified expertise in communication studies.
· To prepare competitive graduates in national and the international area
· To implement the three responsibilities (Tridharma) of the institution, to help the society in delivering the knowledge and comprehension of the communication sciences especially in Public Relations, Mass Communication, Marketing and Advertising



- University Teknologi MARA

Motto

“Endeavour, Religious, Dignified”

Vision

To establish UiTM as a premier university of outstanding scholarship and academic excellence capable of providing leadership to Bumiputeras’s dynamic involvement in all professional fields of world-class standards in order to produce globally competitive graduates of sound ethical standing.

Mission

To enhance the knowledge and expertise of Bumiputeras in all fields of study through professional programmes, research work and community service based on moral values and professional ethics.

Philosophy

Every individual has the ability to attain excellence through the transfer of knowledge and assimilation of moral values so as to become professional graduates capable of developing knowledge, self, society and nation.

Objectives

To provide maximum opportunities for bumiputeras to pursue professionally-recognised programmes of study in science, technology, industry, business, arts and humanities.
To provide quality and innovative programmes of study relevant to current market needs and customer demands, and in line with policies of national development.
To establish a human resource development programme as a tool for the assimilation of a value system within the university community.
To ensure that UiTM graduates are adequately prepared to join the local as well as the global workforce.
To establish UiTM as a centre of excellence that is accountable for the effective and efficient management of its human resources, finances and assets in order to achieve its educational objectives, while playing its role as a catalyst in community development.



Background of Place:

Bali

Bali (Balinese) is an island and province of Indonesia. The province includes the island of Bali and a few smaller neighbouring islands, notably Nusa Penida, Nusa Lembongan, and Nusa Ceningan. It is located at the westernmost end of the Lesser Sunda Islands, between Java to the west and Lombok to the east. Its capital, Denpasar, is located in the southern part of the island.

With a population of 3,890,757 in the 2010 census, and 4,225,000 as of January 2014, the island is home to most of Indonesia's Hindu minority. According to the 2010 Census, 83.5% of Bali's population adhered to Balinese Hinduism, followed by 13.4% Muslim, Christianity at 2.5%, and Buddhism 0.5%.

Bali is a popular tourist destination, which has seen a significant rise in tourists since the 1980s. It is renowned for its highly developed arts, including traditional and modern dance, sculpture, painting, leather, metalworking, and music. The Indonesian International Film Festival is held every year in Bali.

Bali is part of the Coral Triangle, the area with the highest biodiversity of marine species. In this area alone over 500 reef building coral species can be found. For comparison, this is about 7 times as many as in the entire Caribbean.[8] Most recently, Bali was the host of the 2011 ASEAN Summit, 2013 APEC and Miss World 2013. Bali is the home of the Subak Irrigation System, a UNESCO World Heritage Site.